The following is a PR plan that myself and a couple classmates put together and presented to a local anti-bullying organization called Madison Heroes. In this plan we planned out marketing strategies, social media tactics, advertising plans, an event, budgets, and created meaningful and unique content for the organization.
While we all took equal part in creating the PR plan, we each took different roles in executing the plan. After creating the plan itself, my role was to design the presentation slides in which we presented our plan to our client. From this semester-long project, I learned valuable skills such as being a useful team member, working under pressure, meeting time lines, working one-on-one with a client, and so on.
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